Rural areas hold a large share of the world's untapped renewable-energy potential, including distributed rooftop PV, decentralised wind, biomass and biogas, geothermal energy, hydropower, and flexible storage coordinated with agricultural loads. Unlocking this potential requires integrated county-scale planning across land use, grid capacity, agricultural seasonality, household demand, and local benefit-sharing. Rural energy transition is an important pathway toward UN Sustainable Development Goal 7, carbon-neutrality targets, and the Global Initiative for Energy Access. IAA supports governments, county energy authorities, rural collectives, and developers in producing science-based, financeable, and socially inclusive rural new-energy plans.